How visitor attractions can use data:
There is a wealth of data available in visitor attractions which use Augmented reality apps. From statistics about the number of times a marker has been scanned to the visitor flow these can provide you with the tools to make your visitor experience even better!
Identify your most wanted content
Through statistics like marker scans you can identify where your visitors stay longer and where they move on after only a short stay or which content they ignore altogether. This allows you to identify problems and to make changes to improve the visitor experience.
Sometimes your visitors gather at one point and pile up. With the Heijar statistics you can see where they get stuck and react by diverting them to other parts of your attraction and telling them to come back later.