Unlocking the information:
By offering visitors information you can get in touch with them. But space is limited and what if you have more information than you can show? This information could be a story, that you want to tell, or objects you have in storage or even video- or audiorecordings.
An augmented reality application like Heijar, which is designed for the use in visitor attractions like museums or zoos, can be retrofitted to existing spaces or exhibition designs inside and outside to unlock new layers of content from video, text, audio or 3D.
In short, it is possible to make an augmented reality tour guide application that is adaptable, updatable and viewable without extensive hardware.
Information Layers in your building
Augmented reality can be retrofitted to existing spaces or exhibition designs to unlock new layers of content without extensive hardware or the need for more flyers in different languages, which then clutter up the space.
So you can show all the treasures, which you could not fit into the exhibition or provide your visitors with information regarding different racing cars or players in your team without extra space!
Information Layers outdoor
Of course you can also take your content outside and place it in a nearby park, or scatter it around the city, so that your visitors can find it and treat them to a treasure hunt!
One option is also to make the content downloadable, so that the visitors can enjoy it anywhere. This works especially good with 3D models, which you can provide as 3D stickers.
Set your content free!
This gives museums the opportunity to show pieces, which are kept in storage as 3D models either to scale or as a smaller or larger version. It also enables galleries and museums with changing exhibitions to provide the visitor with additional information without the need to attach the information to the wall next to the picture or to provide it as printed text.
The Museum without walls
It can take the visitor to an exhibition-related tour to the nearest park, where they can discover new objects while taking a stroll or offer them the possibility to view pieces of history like photos or 3D models of archaeological finds where they happened.
A new level of visitor engagement
The enhancement of the cultural and touristic experience with additional information layers is not the only outcome if augmented reality is being used.
One must not forget that mobile devices are normally connected to the Internet and social media, which allows the creation of channels through which the visitor can take part in the life of the institution, express comments and preferences, discuss content, share content and even to create it:
those who before were mere visitors or target individuals for a cultural product now become capable of playing a new role, being creators or better co-creators of new information layers linked to that same cultural product.